Denim Footprint is an Optimized Step-by-Step Online Tool to guide the design and production of sustainable denim.
Generic yet Individual, Jeans can be found in closets worldwide. This omnipresence made it the optimal garment to bring change to the current fashion system. With this purpose, came several questions:
How to make sustainable denim available and affordable?
How to democratize sustainable fashion?
Denim Footprint’s goal is to stimulate the denim industry to improve by pointing out how each part has the power to create a positive impact, and make sustainable denim accessible and available to all.
HOW IT WORKS
The tool provides denim brands and manufacturers with solutions to enable a shift towards sustainable production.
Denim Footprint, created an Optimized Step by Step Online Guideline, where the ecological and social impacts were studied to provide Design Strategies, Production Supply Chain alternatives, User Phase recommendations and End-Beginning of Life choices for denim products.
The guideline created different Key Performance Indicators separated in 3 modules: Environment, Social and Circularity. These indicators were used to measure and compare the resources used by each alternative: e.g. between organic or recycled fiber, natural or synthetic dye, finishing technologies or shifting to a circular production model.
Following the Denim Footprint guideline, a denim capsule collection was developed using innovative design strategies: Design for Longevity, for Circularity, for Repair and for Resource Saving.
In 2017 the capsule collection was showcased at a Sustainable Fashion Runway at the Volkswagen DRIVE Showroom in Berlin. The capsule collection is used as a Marketing & Communication tool; illustrating cutting edge sustainable design concepts.
In 2018 Denim Footprint was nominated to the German Federal Eco-Design Award and was featured in the traveling Exhibition during 2019.
The online tool is currently under development, and the Beta Version is expected to be launched in 2021.
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